“Fantastic course.
The content is both immediately applicable to my work as well as aspirational and gave me a framework by which to view my projects. Michael has made me a better marketer. Plain and simple.”

Testimonials

#Kudos on an excellent course on Agile Marketing. The material was excellent and you really do know Agile, marketing, and agile marketing. What I appreciated most was your agile nature and being able to know what to skim over for time, and what to go deep on (and going deep when we needed it. #ThankYou + well done. - October 2021

Loved the course and hands-on activities. It provided a great foundation and structure with multiple opportunities for open dialogue and coaching. - August 2021

COURSE OVERVIEW

Over two days of interactive sessions, we'll cover Agile Marketing and set you up to hit the ground running. We showcase how to adopt an agile mindset with workshops that demonstrate methodologies, frameworks, and key practices to adapt to your specific marketing goals.

Our Agile Marketing ICP-MKG course is an online learning experience built on interactive workshops and exercises you can put into immediate action at work. Structured to maximize group skill-building activities, we'll help you create a unique roadmap and prioritized plan to begin your Agile Marketing journey.

WHAT YOU'LL LEARN

• Understand the business case and critical need for Agile Marketing and its benefits.

• Develop a mindset for Agile values and principles and embrace the importance of “being agile” in your day-to-day work.

• Gain critical knowledge of Agile frameworks and what works best with marketing.

• Develop better ways to understand customer needs and deliver value with cross-functional collaboration and continuous improvement.

• Establish new skills and capabilities from understanding how to apply Agile across marketing initiatives, teams, roles, and processes.

• Understand effective alignment and execution for marketing with methodologies to break down and visualize your work.

• Develop a practical working knowledge of Agile Marketing and a prioritized plan of pilot opportunities.

Detailed Learning Objectives can be found at the ICAgile website.

WHO SHOULD ATTEND

This course is designed for marketers across B2C or B2B as well as agile practitioners involved with marketing teams, including agile transformation initiatives with reach into marketing and communications.

YOUR INSTRUCTOR

Michael Seaton has taught thousands of marketers. He brings a wealth of marketing and transformation experience as a leader, practitioner, instructor, and coach. He works with organizations to help marketers, marketing teams, and leaders evolve with Agile Marketing as a competitive advantage.

Michael is an Authorized Agile Instructor, Certified Professional in Agile Marketing ICP-MKG, Certified Scrum Master, and Agile Marketing Coach.

He is also the course author and instructor of the Digital Marketing Strategy & Management Certificate Program at the University of Toronto.

ABOUT LEVEL C DIGITAL

Level C Digital specializes in Agile Marketing training and coaching, offering ICP-MKG Professional Certification in Agile Marketing for individuals and organizations.

Our mission is to help marketers and marketing teams establish the capabilities, confidence, and control to thrive in today's marketing environment. We develop Modern Marketing Management skills and enable our clients to drive marketing performance across channels, platforms, touchpoints, and tactics.

ABOUT ICAGILE ACCREDITED COURSES & CERTIFICATION

The International Consortium for Agile (ICAgile) helps organizations and learners transform themselves through accredited courses that put knowledge into practice. ICAgile's mission is to help organizations achieve sustainable agility by the transformation of people, not just processes.

ICAgile accredited courses meet the highest standards of learning to master skills unique to specific agile disciplines. The marketing-specific learning outcomes for this course were developed in collaboration with worldwide agile thought leaders and practitioners.