WE DRIVE BETTER DIGITAL MARKETING
Beyond the buzzwords and hype of digital, success is still measured by driving results.
Most importantly it's about the right results. The ones that matter and make sense.
Level C Digital consults with companies to develop digital strategy and connect the dots
across Web, Mobile & Social to drive meaningful results for their business.
We'll help you do digital better.
PERFORMANCE BASED DIGITAL MARKETING
We work directly with companies to drive value through digital performance. From planning though execution we roll up our sleeves to put all the digital elements together with web, social media, content marketing, search, email & analytics.
We look at things from this perspective:
Digital is in our DNA
We understand the digital journey for consumers today. And, we understand how to activate them intelligently across platforms.
Marketing Discipline at the Core
We begin with digital as a channel and marketing as a discipline. Our goal is results-focused marketing that can be measured (it's okay, we like math).
Independent & Agnostic
There is no truck (never has been), so we don't have to sell what's on it. This means flexibility & independence to advise what's best for our clients without bias.
Client Side Roots
With extensive client-side leadership, we cut through the clutter to deliver pragmatic solutions with superior execution.
- Modern Marketing Management -
Yes, Agile is all the buzz. Thing is, it works. And, it works really well when applied to marketing.
Today’s fast-paced, complex, technology-driven marketing demands a new model. One that’s flexible, collaborative and delivers continuous performance and results.
The solution is Agile Marketing
We teach and coach organizations Agile Marketing practices that help all levels of marketers build capabilities to put into immediate practice. We help teams evolve with Agile Marketing as their competitive advantage to manage smarter with better results.
Mastering the complex and interconnected nature of digital, data, technology & measurement
Delivering with flexibility and cross-functional collaboration
Producing higher quality work
Customer-focused discipline with measurable outcomes
Driving continuous learning & improvement
Improving team satisfaction and retention
Agile Marketing Workshops and Training
Agile Marketing workshops, training and facilitation are customized to your organization's unique priorities, delivered on-site at your facilities.
We’ll help you make Agile Marketing
your secret weapon.
Level C Digital was founded to help companies do digital better.
Michael Seaton is Principal, Level C Digital with an extensive background establishing digital strategy and digital capabilities at some of Canada’s largest and most respected brands in Financial Services, Not-For-Profit and Government Services.
An industry leader renowned for his expertise in performance-based, analytical-driven marketing, Michael leads strategy and enterprise enablement for a range of organizations at Level C Digital.
He has helped numerous organizations evolve their digital practices and achieve success with client engagements including CHUBB Global, KPMG, CITI Group, Argus Group, Children’s Miracle Network, Oppenheimer Global Funds, University of Toronto, Canadian Marketing Association, Harry Rosen, Merrithew Corp., Educators Financial, Verve Senior Living (Diversicare), eConsultancy, STIHL, Tourism Ontario and, the Ontario Insurance Brokers Association.
A keynote speaker, educator and instructor, Michael has engaged audiences across the globe and is course author and current instructor of Digital Marketing Strategy & Management program at the University of Toronto. He also teaches Digital Transformation and, Agile Marketing Management at University of Toronto. Prior, he authored and instructed Digital Marketing Certificate course at the Canadian Marketing Association (CMA).
Michael currently serves as Co-Chair of the Board of Directors with the Digital Analytics Association. He is past Board of Directors, American Marketing Association (AMA); Board of Directors, Canadian Marketing Association (CMA); Association of Internet Marketing & Sales (AIMS); Advisory Board, Ted Rogers School of Business at Ryerson University.
- Digital Marketing - Strategy & Management
- Agile Marketing - Strategy, Implementation & Coaching
- Data, Analytics & Measurement
- Social strategy design; Governance & policy development
- Conversion Rate Optimization (CRO)
Training & Workshops, Speaking
- Digital Marketing
- Agile Marketing
- Digital Analytics & Customer Insights
- Digital Transformation