BUILDING CAPABILITIES, CONFIDENCE AND CONTROL
FOR MODERN MARKETERS
Beyond the buzzwords and hype of digital, success is still measured by driving results.
Most importantly, the results that matter and make sense for your business.
We specialize in helping organizations develop the skills to thrive in today ’s marketing environment.
We connect the dots from strategy to execution, people and processes that drive meaningful business results.
Our goal at Level C Digital is to help you develop people, processes and practices for successful marketing.
Digital MARKETING PERFORMANCE
We work directly with companies from planning through execution and roll up our sleeves to bring all marketing elements together with web, social media, content marketing, search, email & analytics.
We look at things from this perspective:
Digital is in our DNA
We understand the digital journey for consumers today. And, we understand how to activate them intelligently across platforms.
Marketing Discipline at the Core
We begin with digital as a channel and marketing as a discipline. Our goal is results-focused marketing that can be measured (it's okay, we like math).
Independent & Agnostic
There is no truck (never has been), so we don't have to sell what's on it. This means flexibility & independence to advise what's best without bias.
Client Side Roots
With extensive client-side leadership, we cut through the clutter to deliver pragmatic solutions.
ABOUT
Leadership
Level C Digital was founded to help companies do digital better.
Michael Seaton is Principal, Level C Digital with an extensive background establishing digital strategy and digital capabilities at some of Canada’s largest and most respected brands in Financial Services, Not-For-Profit and Government Services.
An industry leader renowned for his expertise in performance-based, analytical-driven marketing, Michael leads strategy and enterprise enablement for a range of organizations at Level C Digital.
He has helped numerous organizations evolve their digital practices and achieve success with client engagements including CHUBB Global, KPMG, CITI Group, Argus Group, Children’s Miracle Network, Oppenheimer Global Funds, University of Toronto, Canadian Marketing Association, Harry Rosen, Merrithew Corp., Educators Financial, Verve Senior Living (Diversicare), eConsultancy, STIHL, Tourism Ontario and, the Ontario Insurance Brokers Association.
A keynote speaker, educator and instructor, Michael has engaged audiences across the globe and is course author and current instructor of Digital Marketing Strategy & Management program at the University of Toronto. He also teaches Digital Transformation and, Agile Marketing Management at University of Toronto. Prior, he authored and instructed Digital Marketing Certificate course at the Canadian Marketing Association (CMA).
Michael currently serves as Co-Chair of the Board of Directors with the Digital Analytics Association. He is past Board of Directors, American Marketing Association (AMA); Board of Directors, Canadian Marketing Association (CMA); Association of Internet Marketing & Sales (AIMS); Advisory Board, Ted Rogers School of Business at Ryerson University.
My Mission.
I help organizations evolve their marketing performance through consulting, training and coaching. My mission is to make marketers smarter and better at what they do. My experience comes from leading and innovating marketing and marketing teams at some of Canada’s largest and most respected brands, consistently developing high-performing individuals and teams that drive growth.